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Kantar Media TGI

Kantar Media TGI studies your consumers: who they are, why they behave and make choices the way they do and how best to reach them. In 70 countries, we deliver the most comprehensive insight into the online and offline behavior of consumers to advertisers, agencies, media owners. READ MORE

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your digital strategy

Optimise your digital strategy with focused online and offline insights to enhance the performance of all your digital needs: engagement, traffic optimisation, conversion rates,...

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your audience value

Assess and articulate the competitive value of your brands. We measures over 2,000 media brands in a truly neutral way, combining with insights into...

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News & Insights

18.12.2014 Dispatches: E-commerce

Businesses involved in online commerce need to carefully consider how consumer needs and preferences vary by market. Some of the differing local behaviours covered in the article below include frequency of online purchasing, the types of products bought online, the influence of viral word of mouth and how different devices are used for online shopping.

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