News & Insights

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A look at the social media habits and behaviors in China

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TGI profile of the Polish consumer market

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Kantar Media today announced the appointment of Alex Kuhnel as Chief Operating Officer for TGI, the global go-to study for comprehensive insights into online/offline consumer behaviour and media consumption.

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Rachel Bayfield, Account Manager for Agencies at Kantar Media TGI explains the advantages of audience segmentation when it comes to social media for the IAB UK.

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Learn more about our new social media segmentation Kantar Media in a new social media segmentation from the Kantar Media TGI Clickstream study of online consumer behaviour.

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