News & Insights

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Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.

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British consumer trends challenge the food and health industries

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A l’issue d’un Mondial de l’Automobile qui a battu des records de fréquentation, les experts de Kantar Media TGI, la référence des études consommateurs, se sont penchés sur les comportements d’achat en matière d’automobile en fonction des cycles de vie des Français.

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Our latest study reveals why retailers should be aware of how to advertise to youths spending their own money post-Christmas as published on Netimperative

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Discover consumer attitudes towards technology and how this drives behavior across a range of markets

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