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Kantar Media

We study your consumers: who they are, why they behave and make choices the way they do and how best to reach them. In 70 countries, we deliver TGI databases to advertisers, agencies, media owners for targeting and planning. READ MORE


your digital strategy

Optimise your digital strategy with focused online and offline insights to enhance the performance of all your digital needs: engagement, traffic optimisation, conversion rates,...

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your audience value

Assess and articulate the competitive value of your brands. We measures over 2,000 media brands in a truly neutral way, combining with insights into...

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News & Insights

25.10.2015 Why the digital ad future is a lot brighter than we think

Our TGI COO Alex Kuhnel has had a thought piece published on key media industry news portal, Mediatel.In this piece, Alex argues that the future for programmatic advertising can be very positive, so long as it can address the issues that, if left unanswered, could hinder its hitherto impressive growth. Alex summarises what the key issues are and how they can be resolved.

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